Revista Española de Investigación
de Marketing Esic © 2022.
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Table of contents: current

The Spanish Journal of Research in Marketing offers its readers open access to the full text of all articles, with a delay of two issues with respect to the printed version.

Contents of the Latest Edition
Trust and loyalty in online brand communities
Rafael Anaya Sánchez, Rocío Aguilar Illescas, Sebastián Molinillo and Francisco J. Martínez López
In-game advertising: the role of newness congruence and interactivity
Devika Vashisht, Surindar Mohan and Abhishek Chauhan
Social media advertising efficiency on higher education programs
Rebeca Cordero Gutiérrez and Eva Lahuerta Otero