Revista Española de Investigación
de Marketing Esic © 2022.
Av. Valdenigrales S/N. Pozuelo de Alarcón
(28223) Madrid TEL.:914 524100

Spanish Journal of
Research in Marketing

Description, objectives and ethical commitment

The Spanish Journal of Research in Marketing is a biannual peer-reviewed journal aimed at debating and publishing the latest trends in the field of marketing...

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Current issue

The adaptative approach of the sales field manager: an analysis of its determinants

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